PLACING AN AD & USEFUL INFORMATION

Magazine Ads
Who's Who In Mobile & Baldwin County is proud to be able to provide a high quality, full-color publication that will best reflect the distinction of our valued advertisers. All ads are full-color and can either be submitted by the advertiser according to the guidelines listed below, or our outstanding graphics department can design a unique ad to meet your needs. Whatever you decide, please contact our sales department at 251-929-0380. A representative will be happy to arrange an appointment to discuss your options and assist in deciding what will best suit your business needs.

WE ACCEPT:

1/2 and full page advertisers will receive free story space.
*Price shown is per publication and will be billed per publication.
FULL BLEED ADS: All full page ads designed as full bleed require 1/8" bleed on trim edges. Therefore, full page ads should measure 8.625x11.25. Most of our full page ads are right-hand read, so bleeds will be on the top, bottom and right edges. Full bleed double truck ads will bleed 1/8" on all edges and should measure 17.25"x11.25". If you have any questions about your full bleed ad requirements, please contact us at 251-929-0380.

Production Charges
Advertisers will be billed for all production work performed by Who's Who In Mobile & Baldwin County based on the following rates:

Distribution Area

Requirements for Submitting Ads and Artwork
We accept uncompressed TIF, JPG, PDF or EPS files supplied on floppy disk, Zip disk or CD according to the following guidelines:

• Ads must be designed PRECISELY to our size specifications listed above
• All color ads and artwork must be 300dpi in CMYK color. No RGB will be accepted.
• B&W images must be at least 300dpi.
• Color printouts of ads will be accepted ONLY as color reference...NOT as final ad. If color print is only material supplied, we will have to rebuild the ad as best we can and charge accordingly at $60/hour.

WE DO NOT ACCEPT THE FOLLOWING PROGRAM FILES FOR GRAPHIC IMAGES: Microsoft Publisher, Microsoft Word, Powerpoint, Excel, Word Perfect.

WE DO NOT ACCEPT GIF OR BMP GRAPHIC IMAGES, AND ABSOLUTELY NO IMAGES DOWNLOADED FROM WEB SITES. The quality and resolution of these images is too low for magazine publication.

Send graphic images, photos, etc to .

NOTE: Who's Who, Inc cannot make corrections to film, nor be responsible for copy mistakes or copyright infringement contained within ads supplied by advertisers.

ALL ADS MUST BE APPROVED FOR QUALITY AND CONTENT BY THE EDITOR.
Who's Who will make no corrections to camera-ready artwork once received by us. After publication, all camera-ready artwork and disks/CDs will be returned unless requested to be kept on file at Who's Who for future use.

Submitting Digital & Scanned Photos for Ads/Stories
DIGITAL PHOTOS: We will accept only high quality digital images, at least 800x600 pixel native resolution* but prefer resolutions of 1,000 pixels or higher. We will not accept low-res VGA (640x480) images such as those from Sony Mavica, etc. Images can be .jpg, or .tif format. If possible, please send raw, un-manipulated image. We will adjust color, brightness, contrast, mode, etc to meet our printing requirements. Large images for the cover or full page ads must be at least 1600x1200 pixel native resolution.  WE DO NOT ACCEPT THE FOLLOWING PROGRAM FILES FOR GRAPHIC IMAGES: GIF OR BMP GRAPHIC IMAGES, AND ABSOLUTELY NO IMAGES DOWNLOADED FROM WEB SITES.  The quality and resolution of these images is too low for magazine publication.

SCANNED IMAGES: Scanned photos must be at least 300dpi, millions of colors (true color), or B&W.

If you have any questions, please contact us at 251-929-0380.

*Native resolution is the photo resolution in pixels direct from the camera, uncropped.

Complimentary Services

In the Magazine:

• Listing on the cover for full page advertisers
• Listing in the Table of Contents for full page advertisers
• Preferred placement of ad and story for Who's Who "Partners"
• Increased story length for Who's Who "Partners"

On the World Wide Web:

• Almost 100 visitors a day to Who's Who web site as of Jan. of 2005
• Story with picture featured online
• Preferred placement of story for Who's Who "Partners"
• Link from advertisers' story to advertisers' website/e-mail
• FREE bi-monthly e-Newsletter - comprised of "press releases" submitted by and in support of the Mobile business community
• Dramatic increase of exposure via Who's Who In Mobile & Baldwin County website

Through E-Mail:

• Exclusive semi-annual "press release" sent to 2,000+ Chamber of Commerce members and friends of Who’s Who for each Who’s Who "Partner"

In the Community:

• Exposure provided by Who’s Who staff in community organizations and at community events (e.g. Chamber of Commerce, BNI and OSBO)
• Citation of recognition from the publisher

For more information, please contact us at 251-929-0380 or email to info@whoswhoinmobile.com.

Who’s Who in Mobile Magazine – Where the STORY makes the difference!

Who's Who Facts

1.	Magazine distributed twice a year – Spring and Fall
2.	15,000 copies printed for each issue
3.	Magazine is FREE
4.	Distribution

	a.	10,000 copies mailed to high-income homes in specified zip codes in Mobile and Baldwin counties
	b.	Magazine included in "Welcome Packages" and "Business Information Packets" of the local Chambers of Commerce
	c.	Magazine available at Chambers of Commerce
	d.	Advertisers receive magazines to pass-out
	e.	Who’s Who staff distributes magazines to interested businesses and potential clients

5.	Client purchases advertising space in magazine

	a.	Client can provide ad OR Who’s Who can develop ad based on client’s input
	b.	Who’s Who can provide photographer to take pictures for ad

6.	FREE story space for half page or larger ads

	a.	225 words for half page; 450 words for full page
	b.	Client can write story OR client can fill-out Business Profile at www.whoswhoinmobile.com and the story will be written for the client
	c.	Story posted on Who’s Who web page
	d.	Who’s Who can provide photographer to take story picture

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